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THEMED ENTERTAINMENT DESIGN

Universal Studios Hollywood: Halloween Food Overlays

Since 2022, I have been responsible for the concept art, production design, graphic fabrication design, and field art direction of the food overlays for Universal Studios Hollywood Halloween Horror Nights, with the collaboration of our Foods team and under the Creative Director and Art Director of HHN.

2022: JoJo's Ice Cream and Cotton Candy Too!, Killer BBQ From Outer Space!
2023: Scoops Ahoy (modified remount), Surfer Boy Pizza, Peacock Halloween Horror Bar, Chucky's Killer BBQ

2024: Leatherface's Barbecue (modified remount), Monster Eats, The Weeknd Nightmare Trilogy Bar, Chucky's Dive Bar

Universal Studios Hollywood: 2024 Summer Plaza: Studio Tour 60th Retrospective

In 2024, Universal Studios Hollywood celebrated 60 years of the Universal Studio Tram Tour. As part of this celebration, during the summer the Universal Plaza (located in the center of the park) transformed into an interactive retrospective of past and present attractions. Attractions represented included: Jaws, The Avalanche Ice Tunnel, Props Plaza, The Wild Wild Wild West Stunt Show, E.T., and Back to the Future. The Plaza brought back classic characters like Woody and Winnie Woodpecker to the park, as well as introduced new entertainment characters such as Scuba George and a variety of Wild West characters on both sides of the law.

I was the production designer on this project.

GRADUATE SCHOOL WORK:
CALIFORNIA INSTITUTE OF THE ARTS

Beyond the Veil: An Immersive Hotel Experience

Beyond the Veil is a collaborative graduate concept design project created for the Spring 2021 School of Theatre Festival at the California Institute of the Arts in Valencia, CA.

Inspired by new and evolving themed entertainment domains, Beyond the Veil is an immersive hotel concept that takes place on a real train and invites guests aboard to participate in a murder mystery-slash ghost story.

As a production designer and project lead, I helped create mood and story concepts and visuals, timelines for our production process, supporting graphics and key art.

To learn more about this project as well as to see our virtual book of the full production, please visit this website.

"Ceci N'est Pas Un Resto": A Magritte Inspired Dining Concept

"Ceci N'est Pas Un Resto" is an immersive dining concept inspired by the art and surrealist attitude of Magritte. It was created as part of the Fall 2020 Art Direction course at the California Institute of the Arts.

This concept explores the paintings of Magritte by inviting diners into the facade of a bistro against a cloud wall, only for guests to find themselves floating in a blue sky on the other side of the door.

The food plays with the concept of not believing everything you see by using trompe l'oeil style concoctions.

Even the wait staff joins in the surrealism with their avant garde uniforms.

I developed this concept using InDesign, Photoshop, SketchUp and podium.

The Dark Grove: A Chilling Adventures of Sabrina Dining Concept

The Dark Grove is a speakeasy style dining experience concept based on the Netflix Television show "The Chilling Adventures of Sabrina." This concept was developed for educational purposes only as part of the Fall 2019 Art Direction class at the Califrnia Institute of the Arts.

Guests enter through a seemingly average comic store front (a nod to the comics the show is based on), before entering a hallway and coming face to face with the Book of the beast. After signing their name in the book, guests a secret entrance to a foggy, magical grove will open with large tables inviting them in. The mine shaft entrance hides a secret bar with a mysterious door that smokes and growls every so often.

 

Welcome to the coven.

Coral Reef Museum Exhibit Concept

This coral reef museum concept was developed as part of a larger collaborative project in which nine different team members were each assigned a zone of a children's science museum. This concept was created for educational purposes only as part of the Spring 2020 Art Direction 2 course at the California Institute of the Arts.

 

Part of this involved discovering exciting tactile technologies, like the topographic sand maps pictured in this illustration.

It also required a slightly higher than elementary level understanding of the concepts being taught.

This zone focused on the types of coral reefs and their topographic zones as well as how they are affected and created by currents collecting fragments.

The concept was created in Photoshop.

2025 - Megan Parish

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